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The Emerging, Opaque and Competitive Landscape of AI Search

By Andrew Longstreth and Kristofer Kirk
July 31, 2025

An in-house counsel at a mid-sized tech firm with operations in Europe receives an urgent question from a vendor regarding Europe’s data protection laws. She needs clarity fast, so she asks Google’s Gemini chatbot for the “latest updates on GDPR data transfers.”

She scans an AI summary summarizing information from three law firms that have published blog posts on the subject. The lawyer clicks on one of the links and finds the answer. Other law firms that published on the subject? Invisible to her — and to the thousands of other lawyers searching for similar guidance.

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