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The Emerging, Opaque and Competitive Landscape of AI Search

In the months and years ahead, Search Engine Optimization, or SEO, will increasingly give way to AEO, Answer Engine Optimization. The latter focuses on helping AI-powered search engines understand and cite your content in their direct answers.

6 minute read August 01, 2025 at 12:01 AM
By
Andrew Longstreth and Kristofer Kirk
The Emerging, Opaque and Competitive Landscape of AI Search

An in-house counsel at a mid-sized tech firm with operations in Europe receives an urgent question from a vendor regarding Europe’s data protection laws. She needs clarity fast, so she asks Google’s Gemini chatbot for the “latest updates on GDPR data transfers.”

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The Copyright Royalty Board (CRB), which works under the umbrella of the Librarian of Congress, sets statutory-license royalty terms and rates. The U.S. Courts of Appeals for the D.C. Circuit recently issued two notable decisions about the CRB.

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