How AI Is Transforming the Buyer Journey: The End of Google, Part One

The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.

6 minute read September 01, 2025 at 12:03 AM

Patricia Nagy

How AI Is Transforming the Buyer Journey: The End of Google, Part One

For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline.

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