Tracking Technology Trends and Risk Mitigation Techniques

U.S. companies face a massive wave of wiretapping law class action lawsuits and regulatory enforcement actions over online “tracking technologies.” With this backdrop, the article below identifies some trends and new directions concerning tracking technology legal exposure and highlights some potential solutions for mitigating legal impact.

13 minute read September 30, 2025 at 11:11 PM
By
David J. Navetta
Tracking Technology Trends and Risk Mitigation Techniques

U.S. companies face a massive wave of wiretapping law class action lawsuits and regulatory enforcement actions over online “tracking technologies.” Nearly every company with a website or app uses pixels, SDKs, cookies, session-replay technology, and chat/chatbot tools, putting them in the crosshairs.

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