New York’s New AI Laws for Posthumous Right of Publicity and for Advertising Transparency

New York is one of the first states to adopt laws to regulate artificial intelligence use in advertising and to strengthen post-mortem publicity rights regarding AI-generated replicas and “synthetic performers.” Given the state’s role as a bellwether for consumer-protection and advertising regulation, these new laws, combined with the state’s broader AI legislative framework, represent a shift toward transparency, consent and accountability.

5 minute read March 01, 2026 at 03:16 AM
By
Marc Lieberstein
New York’s New AI Laws for Posthumous Right of Publicity and for Advertising Transparency

New York is one of the first states to adopt laws to regulate artificial intelligence use in advertising and to strengthen post-mortem publicity rights regarding AI-generated replicas and “synthetic performers.”

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