Identifying the risk that deepfakes pose to your organization, providing your employees with tools to identify, respond, and mitigate a deepfake fraud scheme, and considering implementing detection and behavior monitoring tools will help prevent your organization from being victimized.
Deepfakes, images that are formed through the use of synthetic media, including artificial intelligence and machine learning, are increasingly becoming a threat to organizations.
It is estimated by Keepnet that deepfakes “are growing at an alarming rate” from 500,000 in 2023 to approximately 8 million in 2025. More sobering is the prediction that deepfake content is “projected to increase by 900% annually.
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The volume and sophistication of work hitting law firm marketing departments is accelerating. That moves the burden from responding to being ready: ready with differentiated positioning, ready with competitive intelligence, ready to get a compelling pitch to the right client before a formal process even begins. That requires more sophisticated output, produced faster, by teams that are already stretched past capacity.
In categories where products are difficult to differentiate on performance, and that describes most of the AI industry today, customers do not choose on features, they choose on trust. Brand integrity, in those markets, is a material business asset.
The annals of copyright decisions could provide a reasonably representative catalog of what our culture has been up to over the past 200 years. A Feb. 3 decision from the Southern District of New York is a case in point. It involves a sex-trafficking conspiracy, Tweets attacking a troubled crypto firm, and a claimed transfer of copyright ownership through a restitution order in a criminal case, all over an undercurrent of competing First Amendment and victim-privacy concerns.
Matthew McConaughey secured eight federal trademark registrations covering his voice and iconic catchphrases in a novel legal strategy aimed at combating AI’s unauthorized use of his voice and likeness. The move signals an important evolution in the power dynamics between talent/brands and the companies providing generative AI tools.
The use of AI does not alter fundamental obligations of accuracy, reasonableness and accountability. The legal risk lies not in the existence of hallucinations but in the failure to govern and verify them.
