Protecting Right of Publicity In the AI Era

Rights of publicity now sit in a structural mismatch with the generative AI technology around them. Each unauthorized commercial use would in theory violate the right of publicity — but in practice, detecting it, identifying its source, and obtaining a remedy costs more than almost any individual claim is worth. And the volume keeps multiplying.

6 minute read May 31, 2026 at 11:09 PM
By
Anthony De Lima
Protecting Right of Publicity In the AI Era

The American legal system has long treated identity as a property-like interest.

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