Stop Thinking About Data Quality As a Maintenance Task and Start Treating It As a Strategic Launch Pad

Firms are investing heavily in AI-powered business development tools and simultaneously ignoring the data foundation those tools require to function. You cannot prompt your way out of bad data. Garbage-in, garbage-out. On a galactic scale.

10 minute read June 30, 2026 at 11:09 PM
By
Todd Miller
Stop Thinking About Data Quality As a Maintenance Task and Start Treating It As a Strategic Launch Pad

Everyone is buying the rocket ship. Nobody is buying the fuel.

Question: What’s your firm’s greatest asset?

Answer: Its relationships.

Your firm’s relationships with clients and prospective clients are where the rain comes from.

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