There is a pattern that anyone who has spent real time on the vendor side of legal technology will recognize. A product is genuinely strong. The demo goes well. The procurement checklist gets completed.
Why Law Firms Don’t Buy Technology, They Buy Trust
The strongest, longest-lasting partnerships were never built because one platform had more features than another. They were built because there was trust. And every relationship I’ve seen fall apart, even when the technology was solid, came down to that trust breaking somewhere along the way.

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