Sports organizations increasingly understand that data is not merely a byproduct of competition but also a valuable business asset. Long gone are the initial “Moneyball” days, where athlete statistics and competitive advantage were the latest novelty.
Strategies for Handling Sports Data
The central question is no longer simply whether sports data can be collected and monetized. It is whether the organization understands what it is collecting, why it is collecting it, who can use it, how long it will be retained, and what legal obligations may be triggered when the data is disclosed, combined, commercialized or repurposed.
By
Elizabeth McCurrach , Janine Anthony Bowen , Nichole Sterling and Jimmy Nguyen
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