Features
Can Using Facebook Be a Firing Offense?
You have likely read stories of employees being fired for poorly thought-out Facebook posts or controversial Tweets. Depending on your point of view, you may be sympathetic to the employer's desire to avoid being associated with offensive or controversial statements made by an opinionated worker ' or you may be appalled that an employer would concern itself with an employee's use of social media.
2014 Top Mantra for Marketing Success: It's Always the Same '
I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
Business Development in Today's Economy
Using any or all of these tactics will provide the client with more reasons to hire you while showing your interest and commitment to their company.
Features
Women Lawyers Must Also 'Lean In'
Explaining how women in law firms can forge on to meet their professional goals.
Features
Accounting Changes Could Cost Legal Industry Billions
While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting. But it may be coming.
Features
At the Intersection: Game Your Way to Longer Life
A look at "personal gamification" ' how you can create stronger personal motivation and resiliency by drawing on some basic game principles.
Features
Five Ways to Improve Lateral Recruitment
Here are five ideas that law firm leaders can embrace to improve their own success rate at finding and integrating laterals into their firms.
Features
Voice of the Client: Client Interviews: Lessons Learned
Executed properly, an effective interview is an outstanding approach to strengthening a firm's relationship with a particular client.
Features
Media & Communication: Four Ways Online Video Can Benefit Your Web Presence
Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled.
Features
Social Media Scene: Success on Social Media
You can use social media for collaboration, networking, learning, and of course, marketing. If you do the first three well, the fourth is actually more effective.
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