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Even the Perry Masons of the real world generally have weak sales skills on par with those of Willy Loman, the tragic and central figure of Arthur Miller’s Death of a Salesman. This unfortunate fact leaves many law firms scratching their heads and wondering: Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
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By Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
By Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
By Jason Noble
With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
By Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.