Features
Social Media Scene: Google Plus and the Google Digital Footprint
Social networking sites have given businesses a platform to interact with customers, find potential clients, and broaden their audience base.
Columns & Departments
In the Marketplace
Who's going where; who's doing what.
Partner Defections, Mergers and the Changing Business Model for Law Firms
Partner defection appears to be caused as much by poor management and professional development offerings, as it does an increase in compensation.
Features
Speaking Engagements for Attorneys
Do you want to be considered a thought leader in your field? What law firms need to do is expose their expertise and practice groups to new prospects for their services.
Features
Leadership: Raising Your Persuasion Quotient
What's your Persuasion Quotient (PQ)? How skilled are you at persuasion? How can you improve your persuasion skills?
Features
Chaotic Case-by-Case Project Management
Across the nation, there exists a relatively untested notion that the only approach to e-discovery is case-by-case ' that every unique case requires an equally unique approach to discovery. While this phenomenon is a natural component of any industry seeking standardization, the unfortunate byproduct can be seen when organizations incur great costs to marry pre-existing on-premise solutions with whatever contracted-for solution is required to react to the case that came down the pipe today.
Features
Three Magic Words
To be successful in generating new business and attracting new clients, it is essential to speak the language of your target clients. Furthermore, lawyers should actually use the words that clients want to hear.
Features
Enhance Your Firm's Compensation System
A list of compensation criteria that are considered by most firms when setting partner compensation.
Features
Professional Development: Black Women Attorneys
As law firms face the exodus of its Black women attorneys in unprecedented numbers, leadership of large law firms are faced with the challenge of reversing the trend and repairing the damage.
Features
Marketing Tech: Are Content Analytics the Next Big Thing?
It is no surprise that technology vendors are starting to develop software that crunches a variety of statistics in order to spit out metrics that law firm marketers can use to benchmark their success.
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- Surveys in Patent Infringement Litigation: The Next FrontierMost experienced intellectual property attorneys understand the significant role surveys play in trademark infringement and other Lanham Act cases, but relatively few are likely to have considered the use of such research in patent infringement matters. That could soon change in light of the recent admission of a survey into evidence in <i>Applera Corporation, et al. v. MJ Research, Inc., et al.</i>, No. 3:98cv1201 (D. Conn. Aug. 26, 2005). The survey evidence, which showed that 96% of the defendant's customers used its products to perform a patented process, was admitted as evidence in support of a claim of inducement to infringe. The court admitted the survey into evidence over various objections by the defendant, who had argued that the inducement claim could not be proven without the survey.Read More ›
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