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Content marketing is far from a turnkey solution, and it requires a tremendous amount of thought and attention to succeed.
Features
The painful decisions to cut staff and attorneys may now be a distant memory, at least for most firms, but there remain two distinct drags on Big Law businesses.
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This article is a guide for developing and improving new associate training in your firm.
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Data analytics, the same data mining and interpretive analysis used for decades in other professions, is bringing change to the core business side of the legal profession.
Columns & Departments
By this time next year, legal service delivery will have become less firm-driven, more client-driven, more collaborative and more complicated.
Don't you just hate it when you know you have done everything correctly in the selling process and the customer is stalling? When the process is stalled several things are occurring with the prospect and with you.
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Meals and entertainment expenses are generally only 50% deductible, and provided the expenses are ordinary and necessary, have a business purpose and have proper documentation, there should be no issues surviving an IRS audit.
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In the last five years, we have heard increasing chatter about the failed business model of law firms, new technology that is erasing the need for lawyers and other information interpreters, and enhanced cognitive systems that mine and interpret data. Let's look at some examples of trends that are leading the way.
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With a view to addressing a market imbalance ' litigation clients demanding better early case assessment, and commercial providers not developing tools to meet that need ' Duane Morris litigators handed the firm's technology team a mandate: Help us develop a system to assist our clients in the resolution of the ubiquitous try-or-settle conundrum and, in the process, position the firm to capture more litigation business.
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Few initiatives generate more stress, frustration and disappointment for legal marketing professionals than a rebranding campaign. Rebranding efforts may include, among other items, a name change, new logo, revised messaging and advertising imagery, updated marketing materials or a combination of some or all of these components. The objective is to enhance, regain, transfer and/or recreate brand equity.