Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled.
You can use social media for collaboration, networking, learning, and of course, marketing. If you do the first three well, the fourth is actually more effective.
In last month's issue, we presented a participants' exchange that followed ALFA International's October, 2013, Labor & Employment Practice Group Seminar on "glass ceilings." The conclusion herein shifts the focus to the state of women in leadership roles..
Following a nearly two-year investigation that began as Dewey & LeBoeuf spiraled toward death, its former chairman, Steven Davis; its former executive director, Stephen DiCarmine; and its ex-chief financial officer, Joel Sanders, were accused on March 6 of "concocting and overseeing a massive effort to cook the books" at the firm.
In recent years, federal legislation has encouraged attorneys to become whistleblowers. These rules are in tension with the lawyer's duties of confidentiality and avoiding conflicts predicated on attorney self-interest because they allow disclosure of client confidential information more broadly than do applicable ethics rules.
Many managing partners tell us they are struggling to get their arms around new tools and techniques for driving more efficiency and cost-effectiveness into legal service delivery. Firms are seeing more and more RFPs in which clients make increasingly draconian demands for better management and control of legal work. AFAs (alternative fee arrangements) are reshaping not just pricing and profitability, but the whole way in which matters are staffed and billed.
One of the great advantages of working with files in a cloud drive is sharing documents with other reviewers/authors in real time. Real time is the actual time during which reviewers are making changes to the document. This can be accomplished with all reviewers working in a Web App.
When is a sale a sale? This question is much more than semantics or a deep philosophical debate that college accounting majors have over a nice cold keg of Mountain Dew. Many an executive or business owner has gone to jail over this issue.
Google the phrase "content marketing" and the CPU on your notebook or tablet will almost explode with search results. Content marketing is hot, especially if you're trying to market legal services.
While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting.
