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Features
Few initiatives generate more stress, frustration and disappointment for legal marketing professionals than a rebranding campaign. Rebranding efforts may include, among other items, a name change, new logo, revised messaging and advertising imagery, updated marketing materials or a combination of some or all of these components. The objective is to enhance, regain, transfer and/or recreate brand equity.
Features
Since the changes in the legal economy in 2008, distinguishing oneself from other lawyers is critical to getting a job, work from colleagues, and more clients. This is true for both partners and associates. It's not enough to be smart and hardworking. A lawyer must be known for what he or she does, and must be able to sell him or herself.
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The world is getting smaller as technology changes enable us to share documents with those on the other side of the globe. When sharing documents "in the cloud" it is possible to see real-time updates when using the Microsoft 365 Office Web Apps. As most legal documents are created in Word, this column will focus on the Word Web App.
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Like your finances, your firm's marketing efforts should be reviewed on a regular basis to ensure that your short- and long-term plans are in order.
Features
From our estimates, we will all meet approximately 830 new people in 2014. Of those, 707 of them will ask you this question: "What do you do?" Your response and the tone of your reply will dictate the direction, scope, connection and possibility of an ongoing business relationship with these new acquaintances. The elevator pitch is the first volley you serve across the net to develop a new business venture.
Features
A systematic approach to successfully managing cultural change as a firm pursues its strategic goals.
Features
Jones Lang LaSalle's annual Law Firm Perspective reveals that the days of tenants having the upper hand in lease negotiations are on the way out.
Columns & Departments
Some practical lessons for creating, launching and institutionalizing this practical case management approach across the firm.
Features
Objective financial factors are easy to measure ' but they should not be the only considerations in determining partner compensation.
Features
A LinkedIn profile update alerting a user's contacts about her new job did not necessarily constitute a solicitation of business that ran afoul of her non-compete agreement, a Massachusetts trial judge has ruled.