2013 - BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASY
2013 - BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASY Growth in a free market is there to be gained. Firms can always find ways to use growth as a powerful marketing asset. But for firms that finally recognize the need to pursue legal business development, two questions need to be asked: First, how can your firm exploit the current marketplace? And second, what long term strategic and pragmatic business development lessons can you learn, firm size…
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iPad Best Practice Tips for Legal Professionals
For legal professionals, the only real choice remains Apple's iPad. The wide selection of legal-specific apps for the iPad cannot be matched by competing Android tablets. Whether intended or not, Apple is winning that market. However, with success comes responsibility, and when it comes to lawyers, accountability, security and saving time is extremely important when serving clients. Here are my "best-practice" recommendations and tips to make the most effective and safest use of iPads for lawyers.
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Using Bring-Your-Own-Device Technology Securely
Bring-Your-Own-Device (BYOD) programs, which allow employees to use their personally owned smartphones, tablets and laptops in and out of the work environment, are significantly changing information technology (IT). Law firms around the country are embracing BYOD as it lets executives and employees use the mobile devices, service providers and operating platforms of their choice.
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BYOD: The Illusion of Cost-Savings
The BYOD movement sprang up from employees' desire to have and use their own choice of a smartphone and to be able to better mix their business and work lives. Yet, this modern-day nod to the 19th Century company town has its dark sides.
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Leadership in the Law: Profiting from the Learning Curve
A significantly higher number of law department budgets experienced reductions in 2012 than in the three years prior, so the pressure on outside counsel is likely to increase rather than abate. But are law firms listening?
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The Business of Branding: Websites Aren't Built in a Day
Why do law firms assume that one of their most important marketing communications tools can simply be designed and developed in a few short months? Effective websites take foresight and strategy, says the author.
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Affordable Care Act Impacts on Group Health Plans
This article provides an overview of the Summary of Benefits & Coverage (SBC) disclosure and employer-shared responsibility mandate implemented under the Affordable Care Act. Information on SBC compliance and your firm's exposure to the shared-responsibility rules follows.
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Law Firm Marketing Community Loses One of Its Brightest Stars
Visionary. Leader. Mentor. Friend. It is with profound sadness that, as Editor-in-Chief of Marketing the Law Firm, I announce the passing of our esteemed Editorial Board member, colleague and friend, Jay M. Jaffe. Jay was a true visionary whose instincts and thought leadership about legal marketing earned him the reputation as an industry pioneer and one of our country's foremost trusted legal advisers. …
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Are You a Marketing Commitment Phobe?
Are your business development mindset, attitude and efforts working for you? Tips on overcoming your "marketing commitment phobia."
Features
Dewey & Leboeuf Partner Contribution Settlement Agreements Seek to Avoid the Long and Winding Road of Law Firm Bankruptcies
This article explores the process by which the key parties-in-interest in this case successfully negotiated the Partner Contribution Settlements or PCPs, the rationale behind Bankruptcy Judge Glenn's approval of the PCPs, as well as some of the issues that the United States District Court for the Southern District of New York is currently considering on appeal.
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