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Features

Marketing and Pinterest Image

Marketing and Pinterest

Scott J. Slavick & Andrew J. Avsec

Heralded as the next big thing in social media, Pinterest presents new legal risks for companies engaged in social media marketing. Here's what you need to know.

Features

The Voice of the Client: Client Audits Image

The Voice of the Client: Client Audits

Bruce D. Heintz & Gary R. Garrett

Client Audits have proven to be a valuable tool in support of a law firm's strategic plan and related client relationship expansion efforts.

Features

Media & Communications: Become the Newsroom Image

Media & Communications: Become the Newsroom

Steven Andersen & Nicholas Gaffney

Firms and lawyers have the opportunity to drive and shape editorial content as never before. But few of them fully understand the opportunity, or possess the necessary internal capacity to produce high-quality editorial content.

Features

Some Media-Related Labels We Can Do Without Image

Some Media-Related Labels We Can Do Without

Jay M. Jaffe

With so much being written and talked about in the legal marketing arena in reference to social media and other new forms of communication, the author takes a nostalgic look backward.

Features

Movers & Shakers Image

Movers & Shakers

ALM Staff & Law Journal Newsletters

Who's doing what; who's going where.

Features

Ready or Not: Planning for Significant Tax Changes in 2013 Image

Ready or Not: Planning for Significant Tax Changes in 2013

Michael E. Mooney

The time is now for all businesses, law firms included, to plan for major tax changes that are scheduled to take effect on Jan. 1, 2013.

Features

Movers & Shakers Image

Movers & Shakers

ALM Staff & Law Journal Newsletters

Who's doing what; who's going where.

Features

Succession for Sustainability Image

Succession for Sustainability

James D. Cotterman

Succession planning is critical to the sustainability of law firms, and it should command leadership's full attention.

Features

Asking for Business Image

Asking for Business

Kimberly Alford Rice

The key to building a prosperous practice is to attract new clients and retain the ones you have. This requires lawyers to master some basic sales skills, and closing the sale is a non-negotiable part of the process.

Features

Budgeting Is the Key to Effective Alternative Billing Image

Budgeting Is the Key to Effective Alternative Billing

Ed Poll

The best way to balance the interests of the lawyer and client is by developing a budget at the start of an engagement where alternative billing is used.

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