Why do law firms assume that one of their most important marketing communications tools can simply be designed and developed in a few short months? Effective websites take foresight and strategy, says the author.
November 28, 2012Jeffrey Morgan
This article provides an overview of the Summary of Benefits & Coverage (SBC) disclosure and employer-shared responsibility mandate implemented under the Affordable Care Act. Information on SBC compliance and your firm's exposure to the shared-responsibility rules follows.
November 28, 2012Warren E. Kingsley and Diane R. LukinVisionary. Leader. Mentor. Friend. It is with profound sadness that, as Editor-in-Chief of Marketing the Law Firm, I announce the passing of our esteemed Editorial Board member, colleague and friend, Jay M. Jaffe. Jay was a true visionary whose instincts and thought leadership about legal marketing earned him the reputation as an industry pioneer and one of our country's foremost trusted legal advisers. …
November 28, 2012Kimberly Alford RiceAre your business development mindset, attitude and efforts working for you? Tips on overcoming your "marketing commitment phobia."
November 28, 2012Kimberly Alford RiceThis article explores the process by which the key parties-in-interest in this case successfully negotiated the Partner Contribution Settlements or PCPs, the rationale behind Bankruptcy Judge Glenn's approval of the PCPs, as well as some of the issues that the United States District Court for the Southern District of New York is currently considering on appeal.
November 26, 2012Steven B. Smith and Joy L. MonahanRecently, two New York federal district courts reached conflicting decisions in the Coudert Brothers LLP and Thelen LLP bankruptcy cases with respect to a law firm's purported ownership interest in future profits from its former clients' matters pending on the date of the law firm's dissolution, or "unfinished business.
November 14, 2012Robert W. Dremluk and Ryan PinkstonThe firestorm of publicity regarding clients pushing back and refusing to pay for certain fees, and especially soft costs, begs the question: Is the traditional cost recovery model dying or perhaps already dead? The answer is no.
November 14, 2012Robert Mattern2013 - How Many Law Firms Will Survive? Only one in eight firms have strategic plans, according to a recent ALM Intelligence survey and many don't have the skills and staff to implement them. This is a troubling if not alarming statistic for nearly three quarters of the country's law partners and management. Is it keeping them up at night? How many of those firms will survive the next five years?…
November 14, 2012[email protected]Every so often, in a particular area of a professional practice, somebody gets the bright idea to give samples ' to give a half hour of free advice as a way to entice a prospective client to ask for more. Two questions arise. Is it ethical? Is it good marketing?
November 01, 2012Bruce W. MarcusMany mid-size firms have been growing, aggressively. And, from the creative submissions we received, it is clear why.
October 31, 2012Kimberly Alford Rice