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Profitability and the Legal Marketing Professional
J. Mark Santiago
This article provides for the legal marketing professional a guide to the basics of law firm economics, and includes sample metrics and ideas as to how to improve the contributions of the marketing department to the bottom line of your law firm.
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Sales Speak: Making It Rain
Robin Hensley
While rainmaking is probably one of many good reasons an individual is moved into an Office Managing Partner leadership role, the more distance from the day-to-day requirements for rainmaking, the more inevitable is the erosion of those skills.
Features
Content Marketing and Web Analytics
Janet Ellen Raasch
The information generated by web analytics is a valuable tool to help lawyers and law firms plan ' and continuously improve ' their content and their online content distribution campaigns.
Features
Proceed with Caution!
Robert W. Denney
Law firms are trying to shift from survival tactics to the "New Normal" by addressing, not only the challenges they face, but also the changes they may have to make. However, there are few precedents for addressing many of the concerns.
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Is Good Enough Good Enough?
Debra Forman
Not doing something how others expect it to be done or not getting the result others anticipate or assume will be had can give rise to resentment, loss of trust, and ruined client relationships.
LEADING LAW FIRM RAINMAKERS - Part II.
LEADING LAW FIRM RAINMAKERS - Part II. Continuing commentary from top rain makers in the U.S. " . . . go where there are people willing to invest in [your] training and offer real opportunities to build a book of business." " . . . believe strongly in mentorship as a key component in law firm business development." " . . . never overlook anyone. The associates and junior business people of today are the gatekeepers of tomorrow." Note, no…
LEADING LAW FIRM RAINMAKERS - Part I.
allan colman, [email protected]
LEADING LAW FIRM RAINMAKERS - Part I. There will be no commentary, just their quotes which say it all! " . . . lawyers need to be not only expert practitioners, but also must know how to build relationships and market themselves." " . . . focus on business development with the junior people at [your] level in your clients' offices." " . . . the trick for a new lawyer is to focus on generating new relationships as…
Features
Marketing Tech: Four Technology Trends Changing Law Firm Marketing and Business
Adam Stock
Although mobile shopping and electronic wallets are expected to grow significantly this year, neither will have any noticeable impact on law firms or the practice of law. What, then, are the technology trends that law firms should pay attention to and how will they uniquely impact the legal industry?
Features
Getting Real in a Virtual World
Mike Ferguson
To "nickel and dime" in the short-term is a recipe for disaster when attempting to create an infrastructure that will answer immediate and future IT demands. With this in mind, when we began looking at virtualization ' heralded as a tech area that can shape the fortunes of an organization ' I realized the initiative would need to be approached cautiously to achieve our goals and ensure strong ROI.
Features
Prep Before Deployment
Sue Hughes
Must-have" software, hardware and training seems to come in waves, with peaks and valleys in upgrades. The valleys can be comfortable once the kinks are ironed out and the training has been completed. I believe, relatively speaking that is, that we've been in a valley lately. But not anymore. We're on a peak again, a rather high one at that.
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