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Part One of this article listed the nine components of the How best practices. It then went on to describe the first four; the remaining five are described herein.
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In the arenas where legal marketing professionals play, like in football stadiums, superior performance comes from consistent conditioning and repeated, flawless execution.
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Most law firm partners generally have no objection to the idea of cross-selling, but they don't do much about it. Cross-selling is really just another way of describing the purchase of legal services by clients from more than one practice area.
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What can law firms do to integrate their laterals into their firms so that their laterals establish and develop loyalty and attachments to their organizations? Here are 10 tips to consider if you want to anchor your laterals at your law firms.
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Client relationship management (CRM) has an uneven record of success in the legal field. In the past, many CRM systems served as glorified contact databases that were rarely updated and even less frequently used for any meaningful purpose. As newer solutions have emerged, legal CRM has begun its slow rise to what it is today within many firms ' a key technological element of a client-centered operational strategy.
LESS IS MORE - Make the Most of Client Meetings "The more you say, the less any audience is likely to remember."-David Bartlett To excell at law firm marketing, we're always stressing the importance of listening to your client; but what about speaking? When it comes to speaking with clients, you must focus on keeping it simple. In any meeting with existing or potential clients, there are two things you need to know: your "takeaway" message and…
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Organizations that obtain, use and/or disclose an applicant's or employee's genetic information may run afoul of Title II of the Genetic Information Nondiscrimination Act of 2008, which prohibits companies from using genetic information to make employment decisions.
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Criteria for entering this year's Seventh Annual MLF 50 ' AND the brand-new Magnificent 25!
EXHANCE RELATIONSHIP BUILDING - In the first column on client retention and relationship building tactics to use during this difficult economic period, we discussed "expanding client efforts." Today's topic is ENHANCING RELATIONSHIP BUILDING. Building, maintaining and cultivating client relationships is more important than ever in this market. clients value relationships and relationships build trust, loyalty and retention. Know the "voice of the client": go where they go, read what they read, and know who they…
