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Client Feedback ' The 12 Essential Steps Image

Client Feedback ' The 12 Essential Steps

Donald E. Aronson

In the September issue, Part One of this article listed the 12 steps that are essential for a well planned and well executed Client Feedback program. Part One then went on to describe steps 1 through 4a. Steps 5 through 12 will be described herein.

Features

Tracking Hours in a Virtual World Image

Tracking Hours in a Virtual World

Patricia Anderson Pryor

Privacy issues, data security risks and document-retention nightmares are just some of the issues created when technology falls into an employee's hands.

HOW TO DESIGN A PRACTICE Image

HOW TO DESIGN A PRACTICE

Bruce W. Marcus

Some practices grow like wildfire, some are perpetually stagnant, and of course, some decline. Most just grow or not randomly, often without perceptible rhyme or reason other than an aggressive partner or two. It's easy to credit or blame one thing or another ' the economy, lack of marketing effort, even luck. But the decline or growth of any practice is never more than one or two things. It's really a combination of things, and sometimes all of the following dozen.

9 WAYS TO TURN YOUR ATTORNEY MARKETING PRESENTATIONS INTO LEAD GENERATING MACHINES Image

9 WAYS TO TURN YOUR ATTORNEY MARKETING PRESENTATIONS INTO LEAD GENERATING MACHINES

allan colman, [email protected]

9 WAYS TO TURN YOUR ATTORNEY MARKETING PRESENTATIONS INTO LEAD GENERATING MACHINES! Are you getting the most out of legal presentations? Presentations, speeches, programs and seminars provide firms with an unparalleled opportunity to market the firm's services directly to your target audience in a cost-effective, high ROI manner. But how can you be sure your're squeezing every ounce of value out of these events? In our newest white paper, "9 Ways to Turn Your Attorney Marketing Presentations into…

Features

Professional Development: Dynamic Presentations Image

Professional Development: Dynamic Presentations

Sharon Meit Abrahams

Marketers understand that conducting seminars, presentations and client pitches are key to gaining clients. Here's how to deliver a dynamic presentation.

Features

Special Issue: The Sixth Annual MLF 50 ' The Top 50 Law Firms in Marketing and Business Development Image

Special Issue: The Sixth Annual MLF 50 ' The Top 50 Law Firms in Marketing and Business Development

Elizabeth Anne 'Betiayn' Tursi

Never in the history of The MLF 50 has there been a year like this. The first thing you will note about this year's list is that there is a tie for the number-one firm.

Features

Child Pornography on Workplace Computers Image

Child Pornography on Workplace Computers

Marjorie J. Peerce & Carolyn Barth Renzin

What are the implications of having child pornography on the premises? In businesses, child pornography generally is discovered by IT personnel. Or, if a corporation undergoes an unrelated internal investigation in which all computers, hard drives, e-mail servers, etc. are frozen and searched for responsive material, such a search can to lead to the discovery of child pornography stored on the corporation's server or on an individual's hard drive. What can/must/should be done as a result?

Features

When the Virtual Storefront Is the Home Front Image

When the Virtual Storefront Is the Home Front

Stanley P. Jaskiewicz

One of the virtues of e-commerce has always been its low barrier to entry. For little investment of time or money, anyone can set up shop online, whether selling advice or widgets. But can something so easily accomplished really be a business? Will an entrepreneur run something out of her spare bedroom the same way as if she had venture capitalists peering over her shoulders, demanding a business plan, financial statements, budgets, marketing plans and everything that a bricks-and-mortar retailer has (except the expense of leasing space)? If not, she may treat it as just another hobby, something to handle in her free time.

Features

Provisions of the Small Business Jobs and Credit Act of 2010 Image

Provisions of the Small Business Jobs and Credit Act of 2010

Richard H. Stieglitz & Rita Chu

President Obama signed into law the Small Business Jobs and Credit Act (SBJC) of 2010 on Sept. 27. More than $12 billion in tax incentives and relief provisions that are contained in the Act will directly or indirectly affect law firms, partners, their staffs and their clients.

Features

Social Media Marketing Image

Social Media Marketing

Jessica Brown & Scott Campbell

There are good reasons to believe that social media represents the next frontier in effective legal marketing, and many competitors have already hit the ground running. What do you need to know?

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