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JACK NICKLAUS ON LEGAL SALES - One of the greatest professional golfers, Jack Nicklaus, was once asked how he would describe his style of play. "Grip it and rip it" was the answer. His focus was so strong, and his swing so well trained, that he did not need to spend time moving his feet, practicing his swing, staring down the fairway, etc. He had his target and went for it. The message here for law…
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENT Because it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize. But these types of…
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague'
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
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An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.
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Many smart companies and professional firms are betting that training and coaching the next generation in leadership skills will help them through the recovery period and give them an edge when competitors start building again. Now is the time to focus on generational leadership development.
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Online networking is no substitute for face-to-face business development meetings. An online presence will make it easy to contact you, showcase your knowledge, help meet potential clients and generate leads. But the goal of online networking is to meet with a contact in person.
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Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?