BUSINESS DEVELOPMENT REQUIRES AN UNDERSTANDING OF BUSINESS

BUSINESS DEVELOPMENT REQUIRES AN UNDERSTANDING OF BUSINESSJ Relationships lead to successful legal sales. The annual 2009 Inside Counsel Survey on Legal Department Operations builds on the importance of understanding business. The survey found that the top three attributes that in-house counsel find most important to managing their departments are business acumen, legal department knowledge and financial acumen. Relationship building and gaining an understanding of a client or prospect's business are areas of law selling that aren't often fully explored.

2 minute read January 04, 2010 at 01:01 PM
By
Allan Colman, The Closers Group
BUSINESS DEVELOPMENT REQUIRES AN UNDERSTANDING OF BUSINESS

BUSINESS DEVELOPMENT REQUIRES AN UNDERSTANDING OF BUSINESSJRelationships lead to successful legal sales. The annual 2009 Inside Counsel Survey on Legal Department Operations builds on the importance of understanding business.

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