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Movers & Shakers Image

Movers & Shakers

ALM Staff & Law Journal Newsletters

Who's going where; who's doing what.

Features

Client Speak: Capturing the Current Mood Image

Client Speak: Capturing the Current Mood

Allan Colman

Implicit in all the stories about layoffs or hourly versus value billing, the fundamental question is whether the severity of the economic downturn will permanently change what law firms look like and how they operate. Can they ever again support the notorious salary structures and leverage strategies of the past?

Features

Practice Building Skills: Turning Your Bio into a Magnet for Business Image

Practice Building Skills: Turning Your Bio into a Magnet for Business

Larry Bodine

Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.

Features

Media & Communications Corner: Channel the Information Deluge into Knowledge You Can Use Image

Media & Communications Corner: Channel the Information Deluge into Knowledge You Can Use

Nicholas Gaffney

Proven shortcuts that will help you channel the flood of incessant information coming your way.

Features

On the Move Image

On the Move

ALM Staff & Law Journal Newsletters

Who's doing what; who's going where.

RED ZONE PURGATORY - LEGAL SALES Image

RED ZONE PURGATORY - LEGAL SALES

RED ZONE PURGATORY - How to Navigate Through the Netherworld of Legal Sales There is a time - perhaps only a split second - between when your firm and a prospective client are engaged in a tete a tete about what to do next on a project or potential engagement. It is that moment that lies between what you and your client decide to do next and the RED ZONE. And whether the time purgatory lasts…

WHY NOT COLLABORATE? Image

WHY NOT COLLABORATE?

WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such'

Features

Giving 'Til It Hurts Image

Giving 'Til It Hurts

Bruce W. Marcus

How can you serve your community ' and frequently, your firm ' without hurting your own firm's budget and community relations? You can say yes too often and dissipate your budget and your firm's time and energy, but how do you say no without seeming to be coldhearted and indifferent to community or charitable needs?

Features

Is Your e-Communication Being Read? Image

Is Your e-Communication Being Read?

Nancy Roberts Linder

Any way you look at it, e-communication gives you and your firm exposure in an existing or potential client market. Unlike other communication delivery methods, e-communication is the one place a law firm can actually see specific results ' from who received the communication, to whether that person actually viewed the e-mail or forwarded it on to someone else.

Features

Firms: What Is Your Brand Saying About You? Image

Firms: What Is Your Brand Saying About You?

Jennifer Smuts

Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.

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