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An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.
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Many smart companies and professional firms are betting that training and coaching the next generation in leadership skills will help them through the recovery period and give them an edge when competitors start building again. Now is the time to focus on generational leadership development.
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Online networking is no substitute for face-to-face business development meetings. An online presence will make it easy to contact you, showcase your knowledge, help meet potential clients and generate leads. But the goal of online networking is to meet with a contact in person.
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Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?
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It certainly seems like investing in next generation leaders, to engage them in making them the best they can be, needs to be a high and urgent priority for any law firm that intends to survive and thrive now and in "the new normal." Here's how.
SHERLOCK HOLMES STYLE OF LAWYER MARKETING - "Put it under the microscope, Watson. When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects "under the microscope." Knowing what your prospects are looking for - before you make contact - is essential. Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is…
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It's no secret that our clients are busy. From spa days to fancy dinners, they likely have more invitations for law firm networking events than they have the time (or the desire) to attend. This is especially true for our female clients, who often find their available time further compressed by obligations outside the office.
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The goal of feedback is improved performance. Teams committed to giving honest, constructive, thoughtful, feedback are intelligent, self-correcting and constantly improving their individual and team performance.
