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Giving 'Til It Hurts
Bruce W. Marcus
There is no firm in business today that isn't inundated regularly by requests for contributions, whether for charitable, community, or political causes. For the community- minded firm, the requests can be overwhelming, as is the feeling that you do indeed want to help the organization requesting your help. But how can you serve your community ' and frequently, your firm ' without hurting your own firm's budget and community relations?
Features
Client Speak: The Do-or-Die Business Development Moment
Allan Colman
For that one little question, "Would you like to hire us?" there is no approved wording to use or tone with which to ask it. Are we supposed to deferentially lower our voices when we pop the fateful question? How much confidence should we exude?
Features
How to Safeguard Employee Data
Rosanna Sattler
&
Nancy Puleo
Employers should be aware of the rapid growth of data privacy and security laws, which may affect their methods of conducting business and handling personal employee information. The new laws carry with them a private right of action in some cases, civil penalties as much as $500,000 and in some states, administrative investigations.
Features
The Treasury Department's Guidelines on Executive Pay
Angela Marie Hubbell
The guidelines were designed to strike a balance between the financial industry's need to attract top talent to lead in the current economic climate and the public's interest in requiring transparency and accountability. They require not only disclosure of, but an explanation and justification of the policy supporting certain compensation decisions. Here's how they work.
Features
Separation and General Releases
Anne Ciesla Bancroft
This article highlights key issues to consider when preparing employee separation agreements.
Features
Professional Development: Perfecting Your Elevator Pitch: An Art Form As Well As A Client Development Essential
Jennifer L. Bluestein
&
Paula Giovacchini
2009 may prove to be a challenge for lawyers faced with the responsibility of bringing in new business. Despite the uncertainty, now is the perfect time to develop your elevator pitch. This article provides attorneys with the necessary tools to develop themselves.
Features
Technology and Law Firm Management
Jeremy T. Elman
Technology innovations in legal practice will become standard as the author's generation moves into management and leadership roles. Here's why.
MARKETING PROFESSIONAL SERVICES ON YOUTUBE
MARKETING PROFESSIONAL SERVICES ON YOUTUBE is one of the newest methods for corporate counsel to learn about firms who are or might service them in the future. It's powerful, it's persuasive, and it pjrovides a new way for professionals to maximize their marketing message. They call it YouTube. Online video is a professional services revolution in the making. It rivets audiences and directly involves them in your marketing. Link the YouTube post to your website and -…
CLOSING THE DEAL
allan colman, www.closersgroup.com
CLOSING THE DEAL A very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the "budget" card. But the economy is not the only factor you should consider when converting an opportunity to close more business. Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement?…
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