Features

Sales Speak: Grow Your Clients: MLF's Challenge
As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The <i>MLF</i> team challenges you to undertake one or two of these in your next go-to-market strategies.
Features

Inside the New Tax Plan's Changes to Carried Interest
Phil Jelsma, a partner and chair of the tax practice team at a San Diego-based commercial real estate law firm talks about the changes to carried interest, how this will impact commercial real estate investment and what investors should do now to comply.
Features

Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms
<b><i>Roles, Results & Roadblocks</b></i><p>An increasing number of the world's largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
Features

Law Firms: You Can't Buy Yourself Out of Risk
A survey of more than 160 law firm executives (from medium to large firms) found that law firms are among some of the highest spenders on security yet were susceptible to some of the most common risks. And the issue will grow over the coming years as the demands of the business drive the adoption of emerging technologies, such as cloud and Artificial Intelligence (AI).
Features

Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
Features

Law Firms: You Can't Buy Yourself Out Of Risk
A survey of more than 160 law firm executives (from medium to large firms) found that law firms are among some of the highest spenders on security yet were susceptible to some of the most common risks. And the issue will grow over the coming years as the demands of the business drive the adoption of emerging technologies, such as cloud and Artificial Intelligence (AI).
Features

When Intelligent Design Is Better Than Evolution
<b><i>Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment</b></i><p>A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.
Features

Cost Recovery in 2018: Predicting Winners and Losers
Back in March of this year, we predicted changes and trends the results of the 2018 Mattern Cost Recovery Survey would reveal. At that time, we got our…
Features

Law Firm Leadership: What is Legal Design Thinking?
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Features

What Is Legal Design Thinking?
Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Social Media Is Going Through Its Teenage Years — and It’s Brimming With PotentialSocial media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential. For businesses and law firms, this moment is an invitation — not an identity crisis. It’s a chance to reassess how we show up.Read More ›
- Networking Matters: Get Out There!Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.Read More ›
- How Should Lawyers Be Using AI Today? A Legalweek Informal SurveyThe question this year: How should (or could) law firms be using AI as the technology stands today?Read More ›
- Marketing Can Help Navigate During Times of UncertaintyThe legal industry is having a moment in the media spotlight. For lawyers and firms, and their marketing professionals, now is the time to up their go-to-market efforts.Read More ›
- Why Hire a Fractional CMO for Your Law Firm?Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.Read More ›