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Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
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<i><b>The Innovations and Industry Disruption Should Have Law Firms Snapping to Attention</b></i><p>The world of financial services is being upended by new technologies — from virtual currencies and blockchain to peer-to-peer lending and enhanced mobile banking — that are capturing customers, as well as the attention of Wall Street investors and industry regulators.
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A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
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Whereas in the past clients took the lead from law firms in defining high-end practices worthy of premium rates, today's clients have the tools and information to make smarter, wiser purchase decisions.
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Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
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While 401(k) cashout leakage may not stink in our streets, its economic effects are deplorable. Each year, this slow-motion train wreck robs millions of Americans of their retirement security and converts their retirement savings into wasted consumption and avoidable tax penalties.
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Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
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<b><i>Law Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits</b></i><p>New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.
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<b><i>“To Hold Otherwise — to Allow Employers to Capitalize on the Persistence of the Wage Gap and Perpetuate That Gap Ad Infinitum — Would Be Contrary to the Text and History of the Equal Pay Act,” Judge Stephen Reinhardt Wrote for the Majority</b></i><p>The U.S. Court of Appeals for the Ninth Circuit ruled on April 9 that salary history cannot be used to justify a wage gap between men and women, in a case that employee advocates said highlights a key issue that has institutionalized gender compensation inequities.
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A tax nightmare could face big law firms and other multistate service providers if the U.S. Supreme Court this term requires retailers to collect sales taxes in states where the business has no physical presence.