'Professional Development:' Those Were the Days: Lessons from Silicon Valley’s Marketing Culture

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  In a VUCA Environment, Empower Your CMO to Collaborate and Lead

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  VUCA is an acronym we don’t often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process.

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  Best Ways to Expand Key Client Relationships

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  Part Two of a Two-Part Article

  This two-part article defines the specific and best actions lawyers and law firms can take to expand client relationships. This second part covers what law firms as institutions can do to help the firm’s departments, practice groups, teams and lawyers expand client relationships.

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  Marketing Tech: 7 Habits of Effective Online Marketers

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  The advantage of online marketing is that it is one-to-many, as opposed to in-person marketing which is one-to-one. By adopting the seven habits of effective online marketers, CMOs can generate more business for their law firms.

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