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Law firms and other professional service organizations continue to base their website strategy on a Business-to-Business (B2B) model when, instead, we should develop a "Services-to-Business" website model and content strategy.
Law firms generate an enormous amount of data and information that can bog down lawyers and prevent them from doing their jobs effectively. Most law firms now have some sort of digital data storage. But, transitioning to digital data storage, with or without parallel paper files, presents a new challenge: how to manage thousands of electronic documents saved on the firm's computers.
Features
The treatment of personal identifiable information (PII) is quickly becoming a critical issue and should be on litigation support's risk and information governance agenda.
<i>The American Lawyer</i> recently sponsored the "Law Firm Marketing & Business Development Leadership Forum" during which CMOs and law firm leaders gathered to learn and discuss a series of thought-provoking sessions that help them to optimize their firm's marketing and business development function. With the insightful input of the summit's co-chairs and faculty, we provide a recap of some of the high-impact topics presented.
Highlights of the latest intellectual property news from around the country.
Features
The naughty five-year-old Japanese comic-book character Crayon Shinchan would tell foreign trademark owners that although foreign trademarks ultimately receive legal protection in China, pragmatic owners must be mindful of the time and costs involved.
While many users have moved to Windows 7, the Operating System holds a plethora of features that are not readily found. The following is only a smattering of available features. Take a few minutes to test them and determine which may be most beneficial to you.
Social media is no longer a new phenomenon. Yet, the development of business rules governing the long-term retention of social media content in the ordinary course of business as well as the legal precedent governing the preservation of social media for litigation remain in their infancy.
Features
Although the Supreme Court's decision in <i>Kappos v. Hyatt</i> addressed the Patent Act specifically, the decision may have implications for cases brought in district courts to challenge decisions of the Trademark Trial and Appeal Board. The <i>Kappos</i> decision may also encourage defendants to continue pushing against the "clear and convincing evidence" standard for obviousness challenges based on prior art not considered by the PTO during examination.