Features
Using Videos in Your Marketing Mix
This article provides a quick overview of four ways videos should be used in law firms, both big and small, to derive the greatest benefit from both an ROI perspective, as well as from a communication perspective.
Features
Key Trends in Franchise Law in 2011
<i>FBLA</i> asked leading franchise attorneys and other experts about key trends in franchise law in 2011. Here are their outlooks and their advice about how to prepare for new developments in franchise law and business.
The Place to Network: Time-Saving Tips for Using Social Media
There are activities that help project one's persona outward to selected online communities, and there are activities one employs to gather information. Each requires different time-saving techniques.
The Business of Branding: Your Logo Is Not Your Brand
The logo is the tool we use to create recognition and recall, but the feelings that accompany that recognition are dependent upon the brand's personality that has been strategically developed to best communicate your message to your multiple audiences.
The Anatomy of a Successful Business Development Coaching Program
The profession of law has transitioned into the business of lawyering. How do firms help their lawyers bridge the gap between the lack of business development training in law school and the changing performance standards which now place a premium on client development and retention?
Features
IP News
Highlights of the latest intellectual property news from around the country.
Features
Battle Lines Sharply Drawn in Viacom's Appeal of U.S. District Judge's Ruling in YouTube Case
Now that the long-simmering copyright dispute between Hollywood and the Web has hit the U.S. Court of Appeals for the Second Circuit, the outcome could set a national precedent regarding the scope of potential liability for nearly every business on the Internet that posts infringing content.
Features
Practice Tip: Putting a Product on Trial Without Compromising the Defense
A discussion of the current state of the law pertaining to the self-evaluative privilege.
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