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Companies increasingly select law firms based on a formal RFP (Requests for Proposal) process. Although your firm may match the criteria that are needed to service these clients, much more is required to win the work.
Features
What activity can possibly strike fear in the hearts of many lawyers, an activity that for some comes as naturally as breathing but for others is something to avoid at all costs? Naturally, we're talking about the cocktail party.
Features
This article discusses profitability drivers and the characteristics and content of useful management information reports that distill critical information to facilitate informed decisions by firm leadership.
Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding.
E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise. Here's how to measure good results.
Features
In last month's issue, the authors discussed the concept of "Never Events": things that should never occur absent negligence in hospitals or other health care settings. The discussion concludes herein.