Unlike the attorney classes of five years ago, the latest class of attorneys is feeling less pampered and is prepared to immediately accept firm productivity expectations. But are they happy?
December 22, 2010Paula Campbell
It is during this time of great upheaval that the need for leadership is greatest.
December 22, 2010Larry RichardIn 2010, law firms received on average three times the number of RFPs than they received in 2007. This means much more work for high-level partners and law firm marketers.
December 22, 2010Ann Lee GibsonIt's a brand new year. What are law firms doing to develop the next generation of successful lawyers and rainmakers in 2011 and beyond?
December 22, 2010Cordell M. ParvinToday and in the future, a successful law firm's culture must include investment in the business-development sales engine. While classical marketing investments continue to be needed, they are no longer enough.
December 22, 2010Edward M. SchechterMarketers at mid- to large-sized firms can win more business from major corporate clients by offering alternative fee arrangements ("AFAs") ' despite the bipolar response of companies to them.
December 22, 2010Larry BodineAt a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
December 22, 2010Judy RakowskyWe have all heard about the ACC Value Challenge and much has been done to help in-house counsel close the gap between legal budgets and value received from law firms.
December 22, 2010Beth Marie CuzzoneThe year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization.
December 22, 2010Kimberly Alford RiceA Note from the new Editor-in-Chief of Marketing the Law Firm
December 22, 2010ALM Staff | Law Journal Newsletters |