Features
Generating Leads by Finding Buyers in Trouble
Legal services are not sold, they are bought. You can't sell something that the other person doesn't want. Hence, the most effective way to detect a lead is to find someone ready to buy.
Features
In-house Counsel: Who Has You Covered?
Because in-house counsel are increasingly popular targets when claims are brought against their employers, their insurance protection becomes especially important. This article discusses some of the types of insurance policies available to companies that may provide coverage to company lawyers, including Errors and Omissions, Directors and Officers, and Employed Lawyers Professional Liability insurance.
Features
Blogging and Your Business
As a marketer, know that if your employees post a blog comment, or an entry on Facebook or Twitter about your company or its products, a number of questions are raised. Is your company responsible for what is said?
Features
Electronic Data Breaches
There are a few judicial decisions indicating the likely issues on which a coverage dispute will focus when a claim for a data breach is made under a CGL policy.
Features
Law Firm Intelligence: CI on the Internet
Looking for information on a rival law firm? Trying to get some background on a prospective client? The Internet is full of useful resources that can meet your needs.
Professional Development:: Present with Impact: Get Results
Great presentation success comes from mastering the details of delivery and crafting your content. Here's how.
Features
Change As a Marketing Tool
Even with firm cuts and layoffs, no firm can afford to give up a community-related giving practice. It can, though, and should be, controlled.
Reducing Damages Exposure
This article discusses the underutilized litigation strategy of extending an unconditional offer of reinstatement to a former employee-plaintiff who has filed (or has threatened to file) suit challenging his or her termination from employment.
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