Features
Leadership Development Programs
Leadership programs can range from a collection of specific training programs to a more comprehensive approach, including an organized curriculum, senior advisers, individual coaching, development plans and formal feedback. If your firm is interested in starting a comprehensive program, here are some factors to consider.
Technology in Marketing: Managing and Monitoring Your Law Firm's Reputation Online
While the issue of online reputation is relevant to both law firms and individual attorneys, in this article we focus on tips and strategies for monitoring, managing, and maximizing a law firm's online reputation.
Towering IP Resources in a Flat World
If you have read, or even heard about, Thomas Friedman's <i>The World Is Flat</i> or Fareed Zakaria's <i>The Post-American World</i>, you will recognize a theme in common with what patent attorneys do every day. We write for one-fifth of a century later. Our words, building fences around ideas, are likely expressions of intellectual property grants by governments still in place 20 years hence.
Features
Law Firm Intelligence: Researching the Economy
This is the first in a series of articles designed to provide researchers and marketers with tools to gain a degree of clarity and insight into how the economy will affect their firms.
Features
Client Speak: A Three-Way Street
Lawyers who find ways to provide clients with incentives to hire the firm ought to be rewarded accordingly. The principle seems sound enough but, as usual, the devil is in the proverbial details.
Attacking the Customer
To avoid declaratory judgment actions, patent holders may opt to sue or threaten the purchasers of an allegedly infringing product, without threatening suit against the manufacturer. In effect, the patent holder coerces the manufacturing company to give up the right to manufacture or distribute the accused product by scaring off its customers.
Media & Communications Corner: A Profile of Terri Mottershead, Director of Professional Development, DLA Piper
Since joining DLA Piper five months ago, Terri Mottershead has worked to significantly expand the firm's professional development program to serve as a resource not only to the firm's attorneys, but also to its clients.
The Threat of Evidence Destruction
<i>Part One of a Two-Part Article</i><p>In high-technology disputes, a patentee must secure a thorough understanding of often complex and subtle technologies in accused devices to prove patent infringement. Despite a patentee's best efforts to obtain proof of infringement, very often the most convincing evidence of patent infringement ' for example, proprietary design documents of the accused device ' lies within the possession of the alleged infringer itself.
Features
Career Journal: Greater Impact -- Deciding Between an In-House or a Freelance Marketing Role
With the average tenure of a law firm Chief Marketing Officer hovering around three years, business development and marketing executives might wonder if the profession offers a healthy career platform for them long term. Here's what they need to know.
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