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Welcome to the new era of law firm marketing. It's been a long time coming. The profession didn't even allow formal advertising until the mid-1970s, and now the prospect of selling seems a bit distasteful to some law firm partners. But lately there are signs that some law firms are starting to truly understand the value of marketing and are empowering their CMOs.
When Jenner & Block's Chief Marketing Officer Theresa Jaffe was being recruited for her current job nearly eight years ago, she became intrigued by the marketing challenge that the then-87-year-old powerhouse Firm represented. Here's how she met the challenge.
By the late 1990s, many law firms adopted a practice that significantly changed the original partnership paradigm. They created a new position, called nonequity, income, or contract partner, into which associates who were not admitted as equity partners could be placed. In effect, they created a two-tier partnership. This permitted them to retain associates longer, with the prospect that equity partnership might still be in their futures. But it was seldom made clear just how far into their futures.
The top three competencies or strategies a lawyer needs to succeed today are the abilities to generate new business, to learn the business of his or her clients, and to do top-notch networking. This article offers helpful hints on how to achieve them.
Features
Information about the advancement of lawyers in the patent profession.
The Supreme Court on June 28 overturned a 1911 precedent ' known by law students everywhere as the Dr. Miles rule ' under which minimum retail prices established by manufacturers were deemed to be an automatic or per se violation of the Sherman Antitrust Act.
Part One of this series discussed the history of the USPTO's Accelerated Examination procedure and the procedural requirements for applicants. This month's installment continues the discussion of requirements for accelerated examination.
Features
Today's innovation and brand-driven companies are well aware of the importance of intellectual assets ('IAs'). Few CEOs would deny the fact that a significant portion of their company's value is derived from intellectual property, especially patents. However, IAs represent a challenge for many corporate managers seeking to realize value in a world historically tied to 'hard asset' financial measures. Not only do most operating managers lack experience in systematic management of intellectual assets, but also they lack the necessary tools — such as agreed-upon accounting methods and standardized financial reporting for such assets. Not to mention the fact that most companies also lack even the most basic information systems needed to manage how intellectual assets are created, managed, and exploited.
Features
Since 2002, when then-Prime Minister Junichiro Koizumi stated he intended to transform Japan into a 'nation that is built on the platform of intellectual properties,' the Japanese government has shifted its focus on Intellectual Property ('IP'), bringing about numerous policy changes empowering Japanese firms to actively pursue both defensive and offensive corporate strategies to further discover the inherent value of their intellectual capital. These changes included not only new laws and agencies, but also the establishment of an Intellectual Property High Court ('IPHC') that handles only IP-related cases. For the United States, this signals that Japan is determined to become more competitive in both domestic and international markets using IP.