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Law firms don't sell cheese or perfume ' they sell expertise. So how does one provide prospective clients with a 'taste' or 'spray' of something so intangible? The same question could be asked concerning existing clients. Given the marketing axiom that it is more cost-effective to generate additional business from existing clients than to sign up new accounts, how does a firm cross-sell other areas of expertise to existing clients whose exposure to the firm has been limited thus far to a single practice area?
This suit is potentially dealing with a very important issue that goes way beyond YouTube's actions or inactions ' the scope of the DMCA in today's Internet. The technology being utilized by YouTube was not even imagined a decade ago when the DMCA was enacted. <br>However, it is open for speculation that this suit, coming such a short time following a negotiations break-down between the parties on entering into a licensing arrangement, is just a negotiation strategy, gambit or ploy by Viacom for a more favorable deal.
Features
A new comic gives marketing tips in a humorous format.
The age of the blog ' and the blawg (the legal Web log) ' is here. And with the blawgs has arrived more salient information across the spectrum of knowledge than has ever before been easily available to people ' literally at their fingertips. But with that expanded menu of data bits has also come the potential for indigestion over acid words.
Law firm culture is the primary obstacle to business development, according to LSSO's Women Lawyers Survey: Sales and Business Development Issues. Out of the 418 participants who responded, more than 40% of female lawyers suggest that various organizational and institutional barriers inhibit their ability to be successful at sales.
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Networking has become extremely important for law firms, especially now that the legal business is growing more and more competitive. If your attorneys are not getting out there to stake claim to new relationships (and new matters), someone else will. Fortunately, attorneys and firm marketing professionals who are at the forefront of networking have developed innovative programs to assist attorneys in making a stranger into an acquaintance, an acquaintance into a prospect, and a prospect into a client. Ah ' the circle of life!
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When we are hired to begin a new search, the very first thing we hear from our clients' mouths is 'Ideally, we would like someone with X years in law firm marketing.' If you analyze the AmLaw 100 law firms, which combined have more than 2000 marketing professionals, coupled with the fact that at any moment there are more than 100 open positions nationwide, there are more jobs than qualified professionals to meet these needs. So, how do employers find the 'right' talent for their firm in this competitive environment? How do the people with law firm marketing experience find the 'right' firm, since they are in high demand by every firm? Below we have outlined some tips for those who are hiring and those looking to be hired.
Faced with an overworked litigation support department, as well as an inefficient manual- and paper-based approach, I hunted for an automated platform to help my team streamline our current inefficient processes and more effectively manage the discovery process. The platform needed to set up repeatable processes, facilitate both internal and external collaboration, disseminate information and establish business rules and pricing for vendors.
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Not to be left behind, the legal community is actively engaged in the ever-expanding blogoshpere. With more than 1000 active legal blogs on the Web, firms and attorneys recognize the value of blogs as unique marketing and business development tools. However, for a blog to be beneficial, it must distinguish itself from the diluted market through creativity, consistency, and a strategic media plan.