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In today's complex law firm business environment, one might ask, what is Mark or Mary's magic? How do they bring in so much business? How do they make those deals happen? To ensure the long-term 'harvest, life, health and abundance' for the firm, one must ask whether the magic of rainmaking can be developed in new associates, seasoned lawyers or law firm executives.
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Today, the pervasive role that technology has assumed in business and legal practice, as more and more of our daily lives are lived online, provides a more fundamental challenge to how attorneys practice business law. In an age when 'paper file' has become an anachronism and an oxymoron, business law and the way it is practiced have required more than just tinkering with particular rules.
Achieving success in your business development efforts takes a great deal of goal setting and planning. Would you begin working on a matter without planning for the outcome you would like to achieve? When you think about the successes in your life, did they mostly occur by accident, or did you plan and work hard toward a goal? Our guess would be that most of the successes in your life came to you through your hard work and planning, and sometimes even with some sacrifices. Successful business development occurs in much the same way.
Most client service improvement initiatives fail to produce sustained results. While such a statement may seem harsh, I think that most would agree with it, based on their own experiences. After investing significant amounts of time, effort, and money in service improvement initiatives, most organizations do not attain the sustained results they were hoping for. Failure is usually not due to a lack of creativity or resources, but most often the result of a lack of long-term commitment to the hard work that sustainability requires.
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Recent cases in e-commerce law and in the e-commerce industry.
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The federal government last month put its estimate of e-commerce sales for the fourth quarter of 2006 at $29.3 billion, up 6.3% from the third quarter, and up 24.6% from the fourth quarter of 2005, with the increase in total retail sales from late 2005 to late 2006 estimated at 4.6%.
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A law firm Web site is an interactive experience ' one that takes place between someone in need of information and someone in the position to provide that information.The total experience a client or prospective client has while visiting a Web site reflects on your firm. A bad experience forms a bad association. A good experience creates a good one.
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Business development in the legal community is a science, but it requires the creativity of an artist. That artistry can be demonstrated most powerfully through the written word, a tool of great lawyers for centuries. Encapsulating an interesting case or complex transaction into 500 or 1000 words for the benefit of colleagues and the business community at large is the single best way to demonstrate expertise on a macro scale. It is at the very core of client generation.
It's a situation in the legal realm as surely as it is with the growth of any industry or business: As worldwide Internet use grows, international Internet legal difficulties increase.<br>Resolution of these difficulties that are on the rise is commonly obtained through traditional international treaties, conventions and jurisdictions; however, some critical matters concerning international use and regulation of the Internet remain unsettled and are at various stages of resolution or examination.
When it comes to talking about media and business development, Proskauer Rose CMO Joe Calve believes it's important to separate press coverage from advertising. That being said, Calve does employ both public relations and advertising in the marketing mix.