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Imagine fielding all those unsolicited calls and referring them to a professional whose full-time job involves learning your audience requirements and branding strategy, finding research or personally conducting ongoing market and competitor analysis, providing you with data-rich 'Point-of-View' (POV) assessments on how the possible media buys fit into your firm's priorities ' maintaining arm's-length but informed relationships with the myriad publications you might consider, but recommending only those publications that meet a sophisticated test of audience reach vs. cost. This professional then negotiates advantageous terms and specifics, such as date and page placement, and executes the details of the media plan, day-in and day-out. And who keeps the payments and discounts straight and sends you frequent updates for budget-tracking purposes.<br>That professional is a media planner/buyer. No stranger to corporate America, outside media planning and buying services are relatively new to law firm marketing, but their presence is increasing among the larger, more media-savvy firms. Just as the legal profession lagged in accepting and building marketing departments, it has been slow to appreciate the value of these media professionals. That's changing, however, as national and global law firms are recruiting more non-legal professionals to high-level positions; and that new blood is carrying over some well-known best practices found in other industries with longer track records in branding and advertising than law firm marketing.

Highlights of the latest product liability cases from around the country.

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Recent news reports have brought international attention to the dramatic risks associated with a worldwide outbreak of the avian H5N1 virus flu. Although the legal issues that may arise as a result of a pandemic are not all necessarily product liability issues, attorneys with a focus on product liability law are well advised to consider how such a pandemic might affect their clients and potential clients. It is also prudent for product liability attorneys to&#133;

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To increase the effectiveness of our network of attorneys, efficiency and collective strength, and eliminate duplicative legal costs we needed to leverage the resources and intellectual capital of this national team of attorneys. Our solution was ultimately a two-pronged approach: First to provide counsel with technology to enable collaboration and sharing of resources in real time; and second, to gather the data to analyze the effectiveness and efficiencies of counsel and identify, encourage, and enforce best practice collaboration.

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In 1789 and afterwards, when colonies became states, most state legislatures passed 'reception statutes.' These often forgotten parts of state law history 'received' the common law of England as of that date and, more importantly, empowered the courts to develop the common law in light of 'reason and experience.' <i>See</i> Victor E. Schwartz &amp; Leah Lorber, <i>Judicial Nullification of Civil Justice Reform Violates the Fundamental Federal Constitutional Principle of Separation of Powers: How to Restore the Right Balance</i>, 32 Rutgers L.J. (2001). Over the past 240 years, legislatures have retrieved the right to make law, including property law, commercial law, divorce law, and almost every other civil field. There is one vestige, however, where courts still make law ' the law of torts.

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Say Knowledge Management in non-KM circles ' especially in law firms ' and you're likely to get a blank stare. This is often because the mission of knowledge management has not been communicated to stakeholders, or the term has been used so broadly that it no longer means anything. One way to overcome the 'what is KM?' challenge (and to gain great credibility for someone in my position) is to be able to respond to a well-defined need with an equally well-focused solution.

Malware (Wikipedia): Malware is software designed to infiltrate or damage a computer system, without the owner's consent. <br>Nothing can be more disruptive, costly and frustrating than being a victim of malware. Being the victim of an attack can be particularly devastating in terms of lost productivity for attorneys and staff, missed filing deadlines, reduction in billable time and loss of client confidence.

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When a jury hears an argument, how do you know if they're getting it? They may start out conscientious and alert with good intentions about performing their civic duty, but that enthusiasm may dissipate throughout the trial and adversely affect the decision-making process. Like it or not, attention spans wane, boredom creeps in and life gets in the way all the while you're trying to win your case.