Features
Dealing with Insurers in Liquidation
Insurer insolvency has become an increasingly significant concern. Since 1969, more than 400 property and casualty insurers have been placed in liquidation. The past 5 years have seen several larger commercial insurers go into liquidation, among them The Home Insurance Company and Reliance Insurance Company. Indeed, from just 2001 to 2003, Guaranty Associations paid approximately $5 billion in covered claims — more than half the $10 billion they had paid in the previous 31 years from their inception. This article addresses what creditors need to know when dealing with a financially troubled insurer.
Features
The Power of One
Landmark research reveals that having a single individual accountable for firm-wide client service boosts profits per attorney by up to 41.2%. This article discusses the critical success factors that drive this exceptional ROI ' and learn how to define this role at your firm to deliver measurable results with lasting impact.
Alliance Marketing Can Extend Your Firm's Reach
Alliance marketing offers law firms a great way to increase their exposure to potential clients while showing off their expertise in the law to other professionals who can be a wellspring of referrals. An alliance-marketing relationship brings together lawyers with accountants, bankers, investment planners, publishers or other professionals who may want to market their services to the same potential clients. These alliances could be formed to run seminars for current and potential clients, to work together to publish articles or for creation of advertising materials.
Features
<b>The Place to Network:</b> Making the Business Case For Gratitude
Benjamin Franklin had an odd habit: He would routinely ask for favors of his political adversaries. They were small favors ' borrowing a book, for instance ' but they were favors indeed. Why on earth would he indebt himself in this way to his enemies? Because he knew that getting people to do things for you is one of the fastest ways to get them to like you.
<b>Technology In Marketing: </b> CRM: How Lawyers Can Benefit
Lawyers work hard, graduate from law school, and survive the grueling years of being an associate. Over time, they network, build a healthy book of business and a steady flow of referrals. Lawyers who hail from the GenX or GenY tribe are intimately comfortable with technology and probably own a Blackberry or Treo so they can be in touch and stay organized. But unless they plan to practice solo for the rest of their lives, they're likely to run into Client Relationship Management (CRM) technology.
In the Marketplace
Highlights of the latest equipment leasing news from around the country.
Features
<b>Media & Communication Corner: </b>A 'No Comment' Alternative
There is an old adage in the public relations business ' Mark Twain and Voltaire are each said to have coined it ' that goes: 'Never argue with anyone who buys ink by the 500-gallon drum.' The corollary would be: 'Don't ever offer a 'no comment' to the press, either.'<br>Maintaining a productive relationship with the press can, and should, help lawyers in the long run, and in some cases may be crucial to your business goals or those of your client in the future. But the downside to developing open and comfortable relationships with the press is obvious; sooner or later, you will get a call you don't want. Maybe lots of calls. So what do you do when a reporter comes calling, and it's your judgment that an on-the-record response is not in your best interests, or those of your clients?
Features
The Magnuson-Moss Warranty Act: A Recent Split of Opinions Regarding Protection of Lessees
In recent months, a number of leasing-related issues have arisen with respect to motor vehicle finance transactions. Specifically, the matter of vicarious liability for lessors still appears to be an active and openly debated concern, despite Congress' attempt to pre-empt various troublesome state laws. In addition, other motor vehicle finance issues, such as certain sublease arrangements, insurance issues, and compliance with the International Fuel Tax Agreement, have all become topics of discussion in this leasing sector. In the last few months, however, another auto leasing issue has quietly joined the ranks: whether a motor vehicle lessee may invoke the provisions of a manufacturer's warranty under the Magnuson-Moss Warranty Federal Trade Commission Improvement Act. The answer to this question has been complicated by the recent decisions of two state supreme courts (New Jersey and Arizona), which have come down on opposite sides of this issue within weeks of each other.
Features
<b><i>Focus: Canada</b></i> MLF Canadian 10: Two Standouts
The original thought behind the MLF Canadian listing was to have 20 Canadian firms that could be ranked on the basis of their marketing and communications programs. For a variety of reasons, it was decided that the final list should consist of 10 firms, and that these firms should not be ranked, but rather listed in alphabetical order.
Features
<b><i>Focus: Canada</b></i> Law Firm Marketing in Canada
By many accounts, the leading Canadian law firms have moved from reluctant marketers undertaking a few traditional tactics, to become law firms with a heightened focus toward strategic business development. It is noticeable how many firms have painstakingly sought out the right senior talent, bringing marketing and business development expertise to lead the effort of growing the business and building competitive advantage. Equally as many firms have engaged the services of agencies and marketing consultants to enhance profile and build brands. As a result, we find the majority of firms have dropped ineffective marketing or business development committees, leaving management of the department and activities to the senior marketing professionals. There remains a group of law firms in the country, however, whose prime marketing goal is largely communications, and whose marketing orientation has not yet matured to more tangible, client focussed and measurable priorities.
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