LJN Newsletters

The original thought behind the MLF Canadian listing was to have 20 Canadian firms that could be ranked on the basis of their marketing and communications programs. For a variety of reasons, it was decided that the final list should consist of 10 firms, and that these firms should not be ranked, but rather listed in alphabetical order.

By many accounts, the leading Canadian law firms have moved from reluctant marketers undertaking a few traditional tactics, to become law firms with a heightened focus toward strategic business development. It is noticeable how many firms have painstakingly sought out the right senior talent, bringing marketing and business development expertise to lead the effort of growing the business and building competitive advantage. Equally as many firms have engaged the services of agencies and marketing consultants to enhance profile and build brands. As a result, we find the majority of firms have dropped ineffective marketing or business development committees, leaving management of the department and activities to the senior marketing professionals. There remains a group of law firms in the country, however, whose prime marketing goal is largely communications, and whose marketing orientation has not yet matured to more tangible, client focussed and measurable priorities.

Let's say you're the firm's chief marketing officer. You're about to sit down with the managing partner to discuss the firm's marketing efforts and how they fit into its overall business strategy. Here are 10 questions you should be prepared to answer clearly and concisely.

A recent asset finance industry conference I attended showcased the new generation of technology platforms being introduced to the market. Most of the presentations to the inquisitive audience focused on the pure functionality of the various software programs ' their capabilities and limitations.

In the legal industry, it's very clear that paper is here to stay. Whether it's pleadings, filings, evidence, exhibits, or other documents, paper formats are still a dominant factor in many law firms today. As much as we want to reduce its presence for numerous reasons, that tide of paper isn't going away. In fact, for some firms, it continues to rise. That's why law firms of all sizes need non-disruptive strategies that support efficient 'coexistence' of paper and electronic documents and records.

Fulfilling a discovery request is a huge challenge for any company ' the stress of litigation, the expense of dredging through gigabytes and even terabytes of documents and files, and the disruption to every businessperson who may have sent an e-mail about the matter in contention can make for a difficult situation in the best of circumstances. But there are also security concerns. As a corporation's information is moved around, restored and sent to and from outside counsel, highly sensitive trade secrets and private data may be at risk every time discovery materials leave corporate offices.

E-mail is a convenient and powerful method of communication with billions of e-mail messages transmitted everyday. As common as e-mail is however, there is still some mystery concerning the use of e-mail programs and the types of corresponding message formats. Why is this worth discussing? Because message formats have a direct effect on how text and text formatting are displayed, the size of the messages, and if the message text is received at all.

The increasingly complex security environment is fueling an innovative approach to network security called Unified Threat Management (UTM) that consolidates and integrates all of the major threat protection services into a single device. UTM can save time and money and redirect IT resources back to the business of improving the practice of law.
Even as companies are spending billions on sophisticated new security hardware and software, current research indicates that corporate networks are being successfully attacked. Data compromises are common. This article outlines the root causes for computer network vulnerabilities and how law firms can ensure better security and more efficient use of their security-related investments.