LJN Newsletters

Product failures are often investigated by official agencies. For example, the National Highway Traffic Safety Administration ("NHTSA") will often report on automobile defects as well as traffic accidents; the National Transportation Safety Board ("NTSB") investigates aviation accidents, and the Coast Guard investigates maritime disasters.

On Feb. 18, 2005, President Bush signed into law the Class Action Fairness Act of 2005 ("CAFA"), which will apply to any civil action commenced on or after the date of enactment. CAFA is the first major litigation reform legislation to pass Congress in nearly a decade and arguably represents the most significant change in class action law in the United States since the adoption of Rule 23 of the Federal Rules of Civil Procedure in 1967.

I'm so thrilled to present our Second Annual Best of Visual Identity Innovators. We received quite a few entries and it was difficult to pick the best,…

When partners gather to discuss the firm image and the success of the marketing department, they typically start with comments about how often the firm's name appears in the local paper and legal trade publications.

Memorability is what matters most in advertising. To be memorable, the advertising must be credible. Distinct. And most of all, relevant to the self-interest of the audience by which the advertiser wants to be remembered.
The question is: Why isn't most law firm advertising more memorable?

One would think, after all this time has passed, that everyone in the world would know how to better handle a media crisis.

Once again this year Marketing The Law Firm is presenting its Best of Visual Identity Innovators. This competition was open only to law firms of all sizes. The graphic design firm or those responsible for the creative side of the project receive "honorable mention."

Part Four of a Four-Part Series In the last three newsletters, we discussed the problems inherent in setting up parental access plans in this era in which…