A Primer on Licensing Music For Digital Distribution
Digital distribution contracts are still in their infancy as music industry practices in this area continue to solidify. As digital channels of distribution continue to penetrate the music world, it is increasingly crucial that entertainment professionals understand the nuances of licensing content for use online. This article explores current practices in this area.
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Note From The Editor
A note on this issue and some exciting upcoming programs.
Sports Tickets: Assets Or Albatross?
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
CRM: When Choice Abounds, Choose Wisely
Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.
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A Haven For Straight Talk: <b>Don't Measure Twice ... Measure Expertly</b>
Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.
Features
Media & Communications Corner: <b>Posing the Questions</b>
Correcting the miscommunication between publicists and attorneys is probably one of the first steps to take in building a successful media relations program. And, the correction goes both ways.
Legal Sales Conference Is First Of Its Kind
The inaugural "Raindance" conference of the Legal Sales and Service Organization took place in Boston in June. It marked the first time ever that there was a critical mass of people to hold a conference devoted sales and business development in law.
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OpenSource Sanitize Can Speed Up KM
Two years ago, we set out on a comprehensive KM strategy that would ultimately improve how we manage firm information. Identifying and implementing the tools and processes needed to best manage electronic client, matter and expertise files took some time. Some of the tools were readily available, but others, including Sanitize by OpenSource, took significant time to either find or develop.
Computer Security: The No. One Priority For Law Firms!
Just as the old real estate axiom: "Location, Location, Location" keeps the buyers on their toes, so goes it in the legal profession with: "Security, Security, Security" keeping the firms tightly geared to making their computers as secure as possible in these heightened threat days.
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Practice Tip: Using Cross-references In Word
Cross-references are a feature in Microsoft Word that allows you to create references to other items in the same document. This is particularly helpful with longer, more complex documents, the likes of which are often encountered in the legal document-production process.
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