LJN Newsletters

The U.S. music industry recently sued 531 more individuals for online copyright infringement through anonymous "John Doe" styled suits. The RIAA, continuing to cite digital piracy as a major cause of slumping CD sales for the third year in a row, announced that it filed five separate lawsuits against 531 users of undisclosed Internet Service Providers.

Several years ago, businesses like WebSideStory began offering dedicated Web-tracking services. These services can capture and analyze many aspects of Web traffic and create a multitude of customized reports. Such digital market research has become indispensable to many online businesses. (Its use has also raised many concerns about privacy, which are beyond the scope of this article.) On the other hand, it offers significant, yet largely unrecognized, benefits to trademark attorneys in their efforts to assist clients. This article briefly outlines some of the ways that trademark attorneys can utilize this data.

After someone electronically lifted embarrassing e-mails from Diebold Inc. and posted them online, the company responded with a tactic that more and more companies are using to put a lid on Internet distribution of sensitive information: Diebold sent cease-and-desist notices to organizations hosting Web sites and forums that had published, or even linked, to the e-mails. The messages portrayed participants in Diebold's electronic voting business confirming their critics' worst nightmares about security vulnerabilities. Information may want to be free. But specialists say that sending such notices under the 5-year-old DMCA succeeds, in the vast majority of cases, in promptly curtailing online distribution. The technique is so effective, critics contend, that it is often abused in situations where no copyright protection applies or ' as with the Diebold case ' there would be a strong fair use defense.

U.S. retail e-commerce spending continued rising ' in total volume of e-sales and as a percentage of all retail transactions ' in the fourth quarter last year.

Recent developments in e-commerce law and in the e-commerce industry.

While the Children's Online Privacy Protection Act of 1998 (COPPA) was designed to rein in commercial Web sites that target children as buyers of goods, it has caused legal difficulties for those who provide services such as camps, schools, after-school activities and sports clubs. COPPA, the only law specifically to target online information privacy, applies only to Web sites that collect information from children. The providers of such services must regularly wrestle with the ways they collect prospects from their sites. COPPA requires commercial Internet sites to refrain from collecting personal data from children under the age of 13 without parental consent.

Recent court rulings in e-commerce.

Like many other businesses, the financial sector has embraced e-commerce as a way of expanding. Today, online banking is fairly common. Many financial institutions offer a variety of products and services for commercial and retail customers. And the finance market is mirroring wider use of all things "e" by taking e-business a step farther with the use of instant messaging (IM) to provide faster customer-inquiry responses. But although IM use often allows them to provide better customer service, it also exposes institutions to a variety of potential risks.