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Can tenants maintain a class action against landlords asserting a pattern and practice of illegal conduct when the various plaintiff tenants have been injured by different forms of allegedly wrongful conduct?
Columns & Departments
Statute of Limitations Did Not Bar Foreclosure Action Nuisance Claim Arising Out of Environmental Remediation Not Barred By Statute of Limitations Mortgage Contingency Clause Did Not Give Buyer Right to Cancel Mortgagor Did Not Prove Damages Arising Out of RESPA Violation Questions of Fact Preclude Summary Judgment on Whether Adverse Possession Extinguished Easement
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With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
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It's not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.
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How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain "a seat at the table" in order to have a voice in planning, and to be viewed as an integral member of the firm's management team. How do you go about earning that seat?
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Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may require some uncomfortable changes to the ways that attorneys have traditionally thought about building their brands.
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The best way to make the most of your initiatives? Track them, and adjust according to the data. But that's easier said than done
