Features

Is Google Search Dead? The Key to Thriving In an AI-Driven World
Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts.
Features

Shifting Crypto and Cyber Enforcement Priorities In SEC
When the SEC issues the next annual enforcement report for fiscal year 2025, we expect securities offering actions and investment adviser actions will almost certainly be up, and the “crypto” and “cyber” cases will almost certainly be down. Public statements by the new SEC administration have said as much, but even more telling than public statements are the allocation of limited enforcement resources.
Features

Seventh, Ninth Court Rulings Tighten Reach of Federal Video Privacy Protection Act
The VPPA may be nearly four-decades old and video-rental stores largely a thing of the past, but the rise of online content, streaming services and ancillary activities has brought with it frequent litigation based on the VPPA. The key challenge in these litigations is how to interpret the VPPA’s 1980s terms in light of today’s digital advances.
Features

D.C. Circuit Court: Artificial Intelligence Cannot Solely Author Copyrightable Works
The U.S. Court of Appeals for the District of Columbia Circuit recently affirmed that artificial intelligence (AI) cannot be the sole author on a copyright-registered work, but questions still remain as to the future of AI authorship.
Features

Reframing the AI Debate To Improve How We Practice Law
Lessons about artificial intelligence (AI), how our discourse about machines has gone awry, and how consulting traditional models can provide clarity — especially to thorny legal issues at the intersection of technology and IP law.
Features

What the NFL Can Teach Us About Legal Marketing
Digital content isn’t having a moment. It’s evolving into what it was always meant to be. To understand why, let’s look at the NFL.
Features

Be a Social Media Lurker for Better Thought Leadership
With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears. To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.
Features

The Rise of Hospitality In Law Firms, Revisited
Today, and we are witnessing the continued evolution of this trend, as firms embrace a more holistic approach to employee experience, client relations, and workplace design. In this follow-up to a previous article, we’ll look at how hospitality-focused services have further developed in law firms, the importance of this shift, and where the industry is heading in the near future.
Features

Strategies for Promoting Law Firm Lateral Hires
To ensure the greatest exposure and impact beyond the news of an arrival — and with an eye on long-term client analysis, cross-selling, firm revenue growth and additional tactics — a checklist or strategic plan to maximize the announcement can help achieve desired coverage.
Features

Create A Blueprint for Efficiency and Profitability In 2025
To remain competitive, law firms must rethink traditional business models and optimize operations at every level. This means tackling inefficiencies in financial management, staffing, and technology to create a more streamlined, resilient firm. Three critical areas demand immediate attention: breaking the cycle of inefficiency, reimagining the workforce, and leveraging technology for growth.
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