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Career Journal: Maximizing Your Marketing Talent

Eva Wisnik

The reason that time management is so difficult for law firm marketers is because you are working for multiple bosses in a client-service, reactive work environment. This translates into having little control over what will hit your desk on any given day at any given minute.

Features

How to Write in the 'e-Age'

Steven Stark

Writing in many parts of the legal and business worlds has probably changed more in the last decade than in any comparable period over the last five centuries. Those who fail to adapt will pay the consequences.

Media & Communications: Spring Awakening

Michelle Samuels

As your law firm heads into a busy and active spring season, here are several topical issues that can remind us of how we can add some rejuvenation and much-welcomed change into our legal marketing best practices.

Columns & Departments

Sales Speak: How to Close New Business

Larry Bodine

Attorneys are typically very good at describing their skills and recounting problems they have solved for other clients, but they struggle with asking for the business.

The Voice of the Client: Lateral Hiring and Integration

Beth Cuzzone

Some 96% of surveyed law firms have prioritized "acquiring laterals" as part of growth plans in the next two years. But what about integrating the client?

Features

Asking the Right Questions

Sheryl A. Odentz

Successful business generators tend to ask questions in particular sequence. This sounds fairly simple, but it takes consistent work and strong skills to become effective at using this approach.

Features

The Fallacy of Merger Math

Timothy B. Corcoran

If we were to analyze law firm mergers by plotting client satisfaction on one axis and partner satisfaction on the other, the resulting scatter diagram would reflect a surprising few combinations that were deemed satisfactory after the fact to all parties.

Financial Impropriety

Ed Poll

When dishonest conduct is committed by others in the firm, the lawyers are still themselves ethically responsible

Features

Underperforming Partners

Robin Hensley

In the last couple of years, law firms across the country have struggled with the question ' what to do about underperforming partners?

Features

Intangible Assets

Michael Goldman

This article is the sixth installment in an ongoing series focusing on accounting and financial matters for corporate counsel.

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