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Marketing Tech: Maximize Your Content Marketing Efforts Image

Marketing Tech: Maximize Your Content Marketing Efforts

Melanie Trudeau

Keeping up with the demands of a law firm content marketing strategy is almost as challenging as running a marathon. Many law firms find they are highly motivated at the start, but run out of steam after a few months.

Features

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The Brave New World Of Internet Copyright Trolls

Jonathan Bick

Copyright trolls are in the business of acquiring the right to bring lawsuits against alleged infringers and threatening to file copyright infringement claims in order to induce rapid settlements against large groups of defendants.

Features

What's So Different About Healthcare Leasing Transactions? Image

What's So Different About Healthcare Leasing Transactions?

Jane Samson

Among the many types of healthcare real estate transactions, this article focuses on "off-campus" leasing transactions, including why and how leases involving healthcare providers differ from other leasing transactions and what this means for those involved in these transactions.

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With All Due Deference

Tom Harrington & R. Scott Oswald

In the courtroom, a business transaction, or on a ball field, a loss can also be a victory. Such is the case for employees in the matter of <I>Nielsen v. AECOM Technology</I>, decided by the Second Circuit Court of Appeals in August 2014. This is a significant victory for employees.

Features

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Electronic Health Records

Linda S. Crawford

While EHRs are here to stay, what are the benefits and risks of this product? Do they create more or less legal liability for medical providers?

Features

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Leadership Mistakes

Aleta Norris

Most law firm leaders have not figured out that this assignment is not about them. It is about the people they are in a position to serve. And, because they just don't realize this, they make mistakes.

Features

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Insurance Coverage In Trademark Disputes

Milton Springut

On Aug. 20, 2014, summary judgment was granted to the plaintiff insurance company, upholding its denial of coverage to indemnify judgments in two trademark counterfeiting cases. <i>United States Fidelity &amp; Guarantee v. Ashley Reed Trading.</i> The opinion provides insight to trademark practitioners about insurance coverage and provides information about strategies for trademark owners' enforcement efforts.

Features

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Equity Joint Ventures

Matthew Churchill & Allain Andry

When a client seeks representation on an equity joint venture, there are eight primary structural considerations that provide the framework for documenting the venture: 1) initial capital contributions; 2) future capital needs; 3) cash distribution waterfall; 4) governance; 5) transfers; 6) exit rights; 7) restrictive covenants; and 8) affiliate transactions.

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Do We Need #consent?

Jesse M. Brody & Suemyra A. Shah

While numerous companies now maintain an active presence on Twitter, the extent to which brands can lawfully interact with other Twitter users for advertising and similar commercial purposes is still not yet clearly defined and, consequently, the legal risk associated with each tweet is not always properly weighed before a promotional social media campaign is launched.

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Strategic Contract Management to Maximize Net Revenue

Jeff Catanzaro & Robin Snasdell

Strategic contract management and the deployment of the right supporting technology can mitigate issues and help organizations extract maximum value from their contracts.

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