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Features
In an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.
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The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
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The firms that succeed in business development don’t just rely on a handful of rainmakers. Instead, they build systems, mindsets, and cultures that support relationship-driven growth at scale. To illustrate what this looks like in action, I sat down with three professionals who live and breathe it every day.
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Generative AI is here to stay. The firms that succeed will not be those running the most pilots, but those that build deliberate strategies, align leadership, and embed AI into the way work gets done.
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In today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
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Large law firms rode a strong 2024 on the back of broad demand and aggressive rate growth — but the model is wobbling. Expense pressure is up, realization risk is real, and AI is reshaping how clients assess value. Firms that treat their legal and client experience as structured data (and not as anecdotal story sharing at meetings) will plan faster, pitch smarter, cross-sell wider, bill more, and protect margins when market tailwinds fade.
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Law firm leasing grew significantly during the first half of 2025, posting the highest square footage total since 2018, according to a recent Savills report.
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For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline. But that era is ending.
Features
The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.
Columns & Departments
Federal Circuit: Board Erred in Finding No Likelihood of Confusion Between KIST and SUNKIST MarksFederal Circuit: No Jurisdiction Where Petitioner Offers a Non-Patent Law Related Ground for Relief