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Marketing the Law Firm

Features

5 Change Management Mistakes to Avoid Image

5 Change Management Mistakes to Avoid

Dan Safran

The firms that treat change management as a discipline — not an afterthought — will capture the efficiency gains, retain talent, and build competitive advantage.

Features

Accountability and Precision Define the Next Phase of AI Adoption Image

Accountability and Precision Define the Next Phase of AI Adoption

Nicolle Martin

As law firms move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate is no longer “Can AI do it?” Now, it’s “Can AI help us do it precisely, responsibly and in a way that actually moves the business forward?” That’s where the human factor becomes nonnegotiable.

Features

The Bunny v. the Copper Top: What A Battery Brand Battle Can Teach Us About Differentiating Law Firms Image

The Bunny v. the Copper Top: What A Battery Brand Battle Can Teach Us About Differentiating Law Firms

Allen Adamson

When you compete on claims no one can verify, you risk losing the only thing that matters: the belief that your brand is worth the premium.

Features

Seven Steps to Making Your Firm 'The Destination' for Thought Leadership Image

Seven Steps to Making Your Firm 'The Destination' for Thought Leadership

Wayne Pollock

While attorneys may wish to emulate Atticus Finch’s commitment to seeking justice for his client, if they want to build a legal practice that feeds their families, they should emulate Joe Rogan.

Features

Insights on the State of AI In the Legal Profession Image

Insights on the State of AI In the Legal Profession

Ari Kaplan

The findings of recent research provide specific best practices to help chart a path forward and assist decision makers in aligning the need for prompt action and adaptation with the integration of safeguards into their evolving workflows. While few, if any, have unlocked the true potential of generative AI in complex litigation, the tangible benefits and opportunities are becoming clearer.

Features

Preparing a Strong PR Plan Image

Preparing a Strong PR Plan

Beth Huffman & Dave Poston

Law firms preparing for and kicking off their public relations effort for 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts.

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