Marketing the Law Firm

Features

In today’s market, growth is no longer a function of how big you are, but how well you perform — how quickly you can make informed decisions, respond to shifting client needs, and align the entire firm around a shared vision of success. The firms that pull ahead over the next five years won’t be the ones with the most lawyers or the flashiest marketing budgets. They’ll be the ones that master the art and science of firm performance.

Features

In an environment where silence often breeds suspicion, and ambiguity opens the door to distraction and misinformation, law firm leaders cannot afford to treat transparency as optional. Transparency is often seen as a communication tactic or a box to check; however, in today’s environment, it’s a leadership imperative.

Features

Firms that enable lawyers to practice at the top of their license by embracing smarter workflows and AI-driven systems that enhance human judgment aren’t just more efficient; they’re setting a new standard for excellence, reducing risk for clients, and elevating the role of the lawyer.

Columns & Departments

Notable recent court filings in entertainment law.

Features

Even the savviest marketer, business developer, or business leader needs guidance on what content elements will address their current client and new business needs as market dynamics swiftly change. This is where content choreography comes in to take one activity, such as a speaking engagement, to propel a comprehensive suite of next steps. Here are some strategies to create original content and maximize your efforts with content choreography.

Features

With generative AI, research time has collapsed and review time has expanded. The model can draft in minutes, which means you now spend more time asking whether the draft is accurate, defensible, and on brand. Prompting skill is not about magic words. It is about shaping the first draft so the review phase is shorter and you are not fixing preventable mistakes. A good prompt removes ambiguity, narrows scope, and sets expectations. The better the prompt, the less the scramble at the end.

Features

The financial and human cost on individuals of arguable “overcriminalization” is enormous, and defense counsel certainly wonder whether that damage can be justified in light of the ultimate legal outcomes of the white-collar dramas we witness.

Features

Lawyers have long managed their digital footprint to market their practices. But as artificial intelligence becomes more pervasive, they need to start rethinking their approach.